What would an importer look for when determining whether to purchase your product?
Here are some points:
Quality, guarantees, specifications
When the quality of a product is guaranteed, and conforms to international or specified standards, the importer is confident that the product meets the requirements of consumers. This is a major factor in the purchase decision.
Packaging and labelling
Packaging protects the product, during and after shipment. Good protection costs money and should be factored into the price quote.
Environmental aspects
This emerging issue is assuming more important dimensions. It may require changes in production techniques, recycling considerations, and non-use of toxic or dangerous components.
Price, terms of payment
These are critical factors that must not be neglected.
Delivery schedules, transport arrangements, continuity of supplies and confidentiality
Time is money, and money can be made or lost with the observance or non-observance of time schedules. Delays often result from production and transportation issues, which may affect continuity of supplies. |
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How do you ensure that you succeed in the export business?
Some useful hints for success:
Have a competitive price
Over-priced goods will not attract buyers. Price your goods reasonably.
Ensure good and appropriate packaging
Packaging protects your merchandise from damage, makes the product attractive, and indicates how the product should be used.
Meet the requirement of your buyer and the buyers’ country
Regulations in your buyer’s country could over-rule any agreement you may have with the buyer, and could even prevent your products from being cleared at the ports
Reach your market by direct & indirect distribution channels, with consideration for consumer tastes
Target the global importers that offer the most chance of success based on the type of product you are trying to export. You must be familiar with consumer buying preferences in your target market.
Consider religious and cultural factors
Cultural dispositions, religious beliefs, practices and attitudes are important factors that influence your market. For example, it would be objectionable to market handicrafts expressing nudity in a Muslim country.
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